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Setting concrete standards but then allowing case-by-case review to waive one or more of those standards is asking for huge trouble in my view. It creates a very hostile politically driven environment.
My fraternity's IHQ has tried in recent years to push through certain firm requirements- like GPA- and they always fail at Convention for fear of the outcome I mention above.
My suggestion would be to focus on those values in a specific recruitment plan, but also leave it to the discretion of the sisters in how they implement those values. Also encourage your alumnae advisors to espouse and promote these values.
I tell you this based on recent internal movements within my own chapter where I am currently an advisor. I firmly believe that recruitment can be planned to aim for recruiting individuals based on certain goals- academics being a big one- but I also believe that a chapter is a living and evolving entity where the current members at any given point need absolute discretion in deciding who can join. Take that away, and you are basically telling a chapter they cannot be trusted to make good rush decisions- and then what is the point of a fraternal organization at all?
Anyhow, I hope this helps. This "values recruiting" movement is going on in a lot of GLOs right now- and a lot of it is driven by professional fundraisers hired to address very real issues we face from a financial and legal perspective. The idea is right, but the execution is often promoted in ways inconsistent with how organizations like ours have to function (meaning it is trying to force college students to think like lawyers and salesmen.)
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The GC Master Beta
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