What makes Greek life "hot" in the south?

[SWTXBelle]

Of course the NPCs don't have name recognition like, oh, say Coke. But I can't understand how any member of a NPC group, or for that matter an international/national fraternity, can remain ignorant of the orgs. If they are, it's a reflection on the individual,not the GLO.
Within the community at large I would not expect non-greeks to have any familiarity with the groups. That's one of the problems with negative information about any greek org - Joe Blow on the street thinks we are all alike, so when something bad happens we are all guilty by association.
I'm kinda surprised, Ladygreek, that NPHC members wouldn't be up to speed about other member GLOs. Heck, I'm familiar with all 9, and they were not all at either of my colleges. Do the orgs only cover their individual org history? I know we had to learn NPC history as part of our pledgeship.
I think membership is enhanced when you know more about your own org, and others. It helps to understand how the system evolved, and gives you an appreciation for the struggles and achievements of all the other GLOs.