Quote:
Originally Posted by OTW
Second, SOLICIT. We send out letters asking for help. In the letter we include a brief blurb on our organization, our mission statement, our organization's accomplishments so far, and a brief detail of the event we're seeking funding for. If there's an event flyer, we include that too. The Children's Miracle Network is a widely known organization, so by emphasizing that, hopefully you can convince them to donate!
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Absolutely. And I'm sure this goes without saying, but make absolutely sure that EVERYTHING you send out is prepared professionally. You don't have to pay a PR firm - surely you have a sister or close friend to the sorority who is majoring in graphic design or PR and can coordinate the packet. Brand your event (logo, colors, fonts, etc.) and stick to it. Call me a graphic design snob, but something put together in Word with TimesNewRoman and low resolution artwork printed off in the campus computer lab on 20# bond will turn me off when I'm looking at solicitation materials.
I suggest you also create "levels" of sponsorship: Bronze, Silver, Gold, Platinum - or anything that goes along with your brand/theme. Make a list of what the companies will receive with each level and include that in your packet. If companies have a guideline to go by and know what kind of exposure they will get in return, they might be more likely to fork over the cash.
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