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Go through recruitment first.
If you want to bring a new group to campus, you'll need to get the approval of the existing sororities and if you don't go through rush first, you're pretty much saying "I didn't check you guys out, but I'm pretty sure you suck and what I have is better." This will not endear you to the present sororities.
Also, are all the sororities at total? Have quotas been increasing from year to year? What is the housing situation? How is retention overall? Are many women going unbid? You need to know these things before going forward with a new group.
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It is all 33girl's fault. ~DrPhil
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