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Another thing is to really take a look at your current AND target audiences. Don't be afraid to try something new, or add something in to your normal programming (like adding a girls' night out or weekend tour of a local attraction, in addition to the monthly meetings!) Also, offer carpooling if at all possible, especially for members who might love to come to events but don't drive.
Lastly, have fun! Make it about the women attending the various events and spend as little time as possible on "Business" or discussing the local collegiate chapter. Like aopirose said, talk about your chapter's programming so they see it's fun and not just boring business meetings or rehashing collegiate days!
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"If you want to criticize my methods, fine. But you can keep your snide remarks to yourself. And while you're at it, don't criticize my methods." Rupert Giles, BtVS
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