When my daughter went through recruitment two years ago, they had to pick up their invites and if there were extras, they declined; then they had to come back to get their schedules and go to their parties.
Ranking cuts out that step of picking up invites and declining extras--if you get too many, they know who to leave off and then the schedules are already done. Her school started doing this last year and it saves time on the panhellenic side, obviously.
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