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The thing is -- passive means of getting guys like sending letters are expensive as hell. Further, they produce minimal results. Think about it -- have you ever heard of someone joining a fraternity because they got a really awesome letter? Nope.
That said -- we send those letters out as well... or at least we did a couple years ago when I was active. We'd get a list of all incoming freshman men, we'd go through the list and cross off a few names, then we'd do the mailing.
The only reason we did this was because there was another fraternity doing it and we wanted to keep up with the Joneses, so to speak.
It's a hell of a lot cheaper and a whole lot more successful when you use direct contact methods. If the school has phone numbers, call up kids from your hometowns. Take them to lunch. Do that whole VBR thing when you meet them. I presume you've been to a recruitment institute by now? If not, some guys from your colony were surely at the CoC, so they just spent about a week or so living and breathing that stuff. It may sound hokey, but let me tell you, that stuff works.
Finally, if you'd like, PM me, I'll put you in touch with our recently graduated recruiting guru. Perhaps he could be of assistance?
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SN -SINCE 1869-
"EXCELLING WITH HONOR"
S N E T T
Mu Tau 5, Central Oklahoma
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