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Here's an example from my school...
We have 8 NPC sororities and during the first few days of Formal Recruitment, many girls want "the big three sororities" (because they're bigger and are good at recruiting). Our quota for Structured is usually only about 10-15 girls so on the second day, our Rho Chis really sit down with their groups and say "hey, you girls are all talking about the same few sororities, and if you all are, then the girls in the other groups probably are too..." At this point, the PNMs go into thirds parties with a more open attitude and find a place where they really connect (whether it be "the big three" or another chapter").
If those three sororities didn't have a cap, a lot of PNMs wouldn't give other sororities a chance. And while these three sororites do well in Structured, they have a hard time keeping their members because they tend to be a little more fake. I think the problem comes when a given sorority strings a PNM along just because they want to be sure they get quota, but then they don't have space for her.
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