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I agree with Mystic. I think living relatively debt-free fits in well with the ideal of Christian stewardship.
I think there are many faith-based companies who try to exploit people. However, I think there are many who provide a service by Christians, for Christians. A lot of Christians tackle problems in their life from a faith perspective, and companies like this allow them to do so. I think it also helps to instill trust between consumer and service. Now, this may be at times misplaced depending on the company, but its like anything else. If you're in the auto repair business and you're a UGA grad living in a place with a mix of other school alums, you might emphasize (got called on in class at this point) that to form a common bond and indicate that a consumer with a similar background can trust you. Of course this can mislead consumers and induce fraud, but it can also be valuable in a society filled with consumer fraud.
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