Quote:
Originally Posted by shinerbock
Yeah I mean I can agree with you that the ad was probably poorly thought out. My only frustration is when people try to make such things into some argument against big business.
|
Yeah, I'm not even an incredibly PC person, and the response I had, and my family had, to this ad wasn't "PC." My boyfriend, who's from Michigan, knows several people that have been laid off from GM and Ford and have had to leave the state to find a new line of work. He was furious when he saw that ad.
Ads can say whatever they want to, but that doesn't mean the people watching it will listen to what is literally said. People interpret ads in so many different ways, and when you're putting an ad on the Superbowl, which reaches practically every demographic in this country, companies better make sure the message is singular and clear. This one wasn't, because obviously it's had different responses. Some people think it's funny, some think the robot is cute, some people just feel it's a bummer, some don't like the suicide bit, and some don't like the You're Fired angle. I have a hard time believing that the major ad agency that produced the ad didn't hear all of these responses in their focus groups (which I guarantee you they used for this spot), so I also find it just an idiotic decision to air this ad as it is.
It's also weird that the bit about the warranty at the end isn't even brought up in the ad...Oh, a great warranty, tell me all about it! Oh, you're not going to? OK.
Hybrid Mode
