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As a PR professional, I actually view things like this as an opportunity to show the positive side of sorority life. I also doubt (if this is even legit) Tyra's childhood dream was to "rush a sorority"...rather than "be in a sorority." If I were a sorority at UCLA I think I might see whether it was possible to invite Tyra (and therefore the cameras) to a safe, fun sisterhood event, so outsiders can get an idea of what a sorority sisterhood is all about. Just one event, or one day, NOT living in the house or going to chapter meetings, etc. Of course everything would have to be cleared with HQ, and chapter advisor/whomever present to make sure everything's OK. I'd also advise having someone with legal/media knowhow present.
There are risks with doing things like this, but if GLOs (and I'm thinking more along the lines of NPC/NIC here) operate in COMPLETE secrecy, it leaves negative, incorrect rumors and myths to fester. Positive PR comes very hard for our community, and the companies I work with dream of PR opportunities like this. You just have to be smart about it.
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Gamma Phi Beta
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