Quote:
Originally Posted by pdcmtu
I am the new recruitment chair for a local sorority on a small campus (6000) and only 25% women. It can be tough sometimes. We do not have formal recruitment within my organization, though i might try to talk them into trying it next year, and they might kill me. We have been estabolished for 20 years, never considered going national, and are not part of panhell. Mostly we do craft rushes, activities with fraternities, or other things that don't work out.
Are there any ideas or activities that you have found really attract PNM to you, or any traits of each event that make you stand out in their minds?
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If you're the only GLO on campus that doesn't participate in FR, I would think that puts your group at a significant disadvantage. Formal recruitment is good because it "forces" women to imagine themselves in sororities that they may have never considered otherwise.
I think, in terms of activities, you should emphasize SISTERHOOD and how awesome it is to be part of your org. This goes above and beyond recruitment activities. Make sure you all wear your letters as much as possible, do lots of stuff on campus as a group, just generally let everyone know how much fun it is to be a sister of your sorority.
If you're going to do informal recruitment stuff, my advice is still the same. I don't know what kind of activities with fraternities you're talking about, but try to emphasize fun social stuff for PNMs and sisters only. Mocktail night, luau night, ice skating party, pizza party, Grey's Anatomy night... all of these things allow the new members to just hang out with the sisters of your org in a relaxed setting. Craft/philanthropy parties are fine during FR, and even during informal recruitment if the activity doesn't dominate the whole party, but those sort of events can kind of get boring for the PNM and limit socializing with the sisters.
My final piece of advice is to cater to your niche. If you're known as the chill sorority, have really relaxed and informal events. If your sorority has a lot of athletes, attend sporting events with PNMs. The more you can appeal to women who would feel absolutely at home within your org, the better.
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