Color Conflict

[JMFratsHard]

Originally Posted by adpiucf

Don't go from your "understanding." Check with your nationals before you go promoting a third color. Adding a color to your official colors is changing the colors-- it is changing the established branding and marketing.

It is fine to have shirts, etc., that are different colors that have nothing to do with your official colors, but you can't go adding any arbitrary third colors to official fraternity marks or symbols that require the official colors.

You can distinguish your differences in other ways.

The third color is going to be just for the shirt, nothing else

[tunatartare]

Dude, honestly, if the only thing distinguishing your fraternity is your colors, then I'd say you've got bigger problems than what color shirts to get.

[JMFratsHard]

Originally Posted by KLPDaisy

Dude, honestly, if the only thing distinguishing your fraternity is your colors, then I'd say you've got bigger problems than what color shirts to get.

I did not suggest that the colors would be our only distinguishing factor. I was merely saying I'd like to adopt a 3rd color because PIKE essentially has the same colors as us.

When It comes to prospective members if they see PhiKT and PKA in the same colors they aren't going to know which is which. People have a hard enough time remembering which one is PIKE and which is Pi Kapp. We're not trying to add more to the confusion. I'm simply trying to establish a different visual identity.

GDIs can easily remember a GLOs colors than they can the letters. I can tell you how many times I've had girls ask me, "what's that blue and yellow sorority", or "who are the purple and gold ones?"

[Drolefille]

When it comes to T shirts, the fraternities on our campus had shirts in a bunch of colors. Pick something that looks good with your colors and work it into your shirt... such as a Navy shirt with old gold letters or something

You can still use your colors, just use other ones as well. It's not really a third "official" color, it's just the color of this set of Tshirts.

[AlphaFrog]

You could always do something like this (the MALE version):



And put "Phi Tau" instead of traditional block letters to distinguish yourselves.

Although I gotta agree with KLPDaisy...if you need different colors to make yourselves stand out, worry about something besides t-shirts.

(And I'm not picking on you, my dad's a Phi Tau)

[shinerbock]

If you use that shirt I'll drive to your colony and kick your tshirt chair's ass.
Most of our shirts werent in fraternity colors, they were green or blue or whatever. GDI's don't give a damn what color your shirt is, that won't impress them. To impress them you'll need quality and intelligent people, good looking girls, and good social events.

[AlphaFrog]

Originally Posted by shinerbock

If you use that shirt I'll drive to your colony and kick your tshirt chair's ass.

Hon, calm down, it's called an EXAMPLE. Just pointing out that there are other things besides a grey t-shirt with Harvard Red & Old Gold block letters that Phi Tau can use. I didn't mean for him to use THAT exact shirt.

[adpiucf]

Originally Posted by JMFratsHard

GDIs can easily remember a GLOs colors than they can the letters. I can tell you how many times I've had girls ask me, "what's that blue and yellow sorority", or "who are the purple and gold ones?"

Huh? I was a "GDI" for a year before I joined a sorority. In the decade since I've helped out at campuses all over the country. I've never once heard anyone ask "Where's the Orange sorority?"

Your t-shirts can be in any old colors you please. I misunderstood where you were coming from with the "third color" question.

Have fun designing your shirts!

[JMFratsHard]

The thing is if you're new to greek life, you're probably not going to be able to identify letters like Phi, Xi, or Delta. You might be able to identify Pi and Sigma because of math, maybe even Theta. But the person who knows nothing about Greek letters will be clueless. I mean if someone told you they are a DPhiE as a GDI you might be looking for the actual letter D rather a triangle looking thing. So, what many Greeks do here is they wear their jerseys, of course you can have T-shirts in any color you want, but the jerseys they only get in their GLOs colors. It seems to help prospective members keep things straight after a flood of fraternity men approach them during rush week.

It's about visual identity, if you study advertising you know what its about. When I see a unicorn I always think of DPhiE, when I see a Teddy bear i think of AZD, the color pink always makes me think of Phi Mu. That's what we're going for.

[Kevin]

JM, I think you're thinking too hard. It's not like National groups exclude themselves from campuses because their colors might conflict with someone who is already there.

This is a temporary thing of little import. You might as well throw darts at a picture of a rainbow.

[Drolefille]

If your colors are too close to Pikes, and they wear red jerseys w/ gold letters (or whatever) then reverse those colors for your jerseys.

[greekalum]

Well, there's your answer. Put some pink teddy bear unicorns on your shirts. They won't confuse you with any other fraternity.

[adpiucf]

Originally Posted by JMFratsHard

It's about visual identity, if you study advertising you know what its about. When I see a unicorn I always think of DPhiE, when I see a Teddy bear i think of AZD, the color pink always makes me think of Phi Mu. That's what we're going for.

Son, I have been working as an advertising and marketing professional since you were in middle school. You don't give the public-at-large enough credit for general intelligence. Yes, branding by color is important (thus the importance of not diverting from branded colors), but so is your message. If you approach someone in a shirt, they're going to remember your name and some details of the conversation. You can emphasize over and over again "Phi Tau does this, Phi Tau does that." They will remember the name if they're interested and if you do a good job of getting your name out on campus, you'll have done your job.

It's just a t-shirt. It can purple with orange hearts on it. Your marketing materials, however, should be in official colors.

[SoCalGirl]

Originally Posted by adpiucf

Son, I have been working as an advertising and marketing professional since you were in middle school. You don't give the public-at-large enough credit for general intelligence. Yes, branding by color is important (thus the importance of not diverting from branded colors), but so is your message. If you approach someone in a shirt, they're going to remember your name and some details of the conversation. You can emphasize over and over again "Phi Tau does this, Phi Tau does that." They will remember the name if they're interested and if you do a good job of getting your name out on campus, you'll have done your job.

It's just a t-shirt. It can purple with orange hearts on it. Your marketing materials, however, should be in official colors.

Yes but not all advertising is face to face. If a group of brothers are gathered in the student center a person can watch from a far and see the brothers interaction with out hearing anything that's being said. They can SEE the brotherhood in action. But even if someone can't see the letters or don't know what the letters are they can still say "That fraternity with the red shirts."