Re-founding a frat

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* Wear letter shirts as much as possible to garner a presence. If you're not yet formally initiated, wear shirts with the name of the fraternity spelled out. People will get used to the name and the association on campus.
* Get a list of phone numbers of the fraternity and sorority social chairs from the Office of Greek Life. Set up some social events.
* Register your colony with the Intramural Athletics group and start playing flag football, basketball, volleyball, etc. It will get your name out and increase your membership reach. When you play against non-Greek men, take this as an opportunity to invite some of the guys out with you so you can rush them and extend bids.
* Plan a philanthropy event/fundraiser to call attention to your colony and a charitable cause. You can do a sorority beauty pageant, a dance-off, lip sync, basketball game, etc. Promote it in the school newspaper, put up signs on campus and announce it at the IFC, Panhellenic meetings, and arrange with the sorority and fraternity presidents to talk at their meetings or chapter dinner to promote your event. Get t-shirts.
* Serenade the sororities. Bring flowers. Girls like that stuff.
* Get involved with Homecoming and Greek Week. Get involved with other GLO's philanthropy events.
* Make sure your members are involved with outside clubs and activities. This is a good place to recruit men. Wear letter shirts to club meetings.
* Get support from your nationals. They'll have lots of good ideas. If there is a nearby chapter of the fraternity, team up for a brotherhood weekend so they can show you the ropes and teach you some traditions.

Good luck!