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Originally Posted by Beryana
Do you SERIOUSLY think this has digressed into a discussion about buying friends?! No one ever mentioned the economics of belonging to a fraternity or sorority. What Tom and I have touched on is plain and simple marketing and sales. You are trying to 'sell' new members the benefits of membership in your particular chapter (over all others) and one of the marketing tools is the opportunity of a lifetime of sisterhood. You also realize that it takes longer time to build that deeper feeling than just three times visiting a chapter during recruitment - and even four years of college. HOWEVER, you have people join your organization before that process can even begin - that takes sales and marketing!
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I did not say ANYTHING about buying friends, please reread the post.
Rush is a
mutual selection process, not buying and selling. I can't recall the last time I thought about how I would benefit L'oreal or what I could give to them if I bought one of their lipsticks, or if the lipstick would still be there for me 10 years later. And I'm sure L'oreal wouldn't give a rat's rump if their lipstick did anything for me, or if I threw it in the trash the minute I walked out of the store, as long as I bought it.
And I wouldn't want to "sell" anything to a rushee who wouldn't fit in with my sorority, which I haven't seen you touch on at all. That would make both sides very unhappy. Again, I don't think L'oreal would care about that.
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