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I’m not sure about other Southern schools, but at MTSU the sororities (and fraternities as well) are competitive when it comes to getting the new members with the best GPAs, most athletic ability (for intermural sports), and musical/dancing talent (for the annual All Sing competition), as well as girls who have pageant experience so they can win Homecoming Queen, Miss MTSU, and the sorority's name will be associated with them, etc.
It has been especially important in the last several years for the MTSU Greek chapters to maintain high overall GPAs and to be involved in plenty of charity work in order to maintain a good reputation with the faculty and non-Greek students. The intermural sports are pretty competitive, so PNMs who were on sports teams in high school or the community definitely have an advantage as well.
In a way, the sororities at MTSU have an advantage in that there are only 7 NPC organizations and often between 300 -500 PNMs (last time I was involved directly) at the start of rush, and only about half of those girls will get into a sorority, but all 7 still “fight” for the “best” girls.
There is also a factor to consider where sometimes the girls with the best GPA, sports involvement, etc, decide they won't have the time (or money - or both) to commit to a sorority, so everyone loses out then. It's all about trying to sell Greek Life in general as WELL as selling your own GLO.
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