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When you are starting, go for low-key events that appeal to a wide spectrum of women. An informal cookout on someone's deck, a girls night out for drinks and dinner, afternoon tea at a local teahouse, a group doing a philanthropy walk (tis the season for all sorts of these walks!), meet at a local library or museum (especially if they are sponsoring an interesting event), a weekend day to plant flowers at the closest chapter house, meet at a paint-your-own-pottery boutique, and so on.
As for older alums preferring daytime events: sometimes it's as simple as a preference to not drive at night. Offer to pick them up for night events, so they can join in the fun without worrying about driving.
You don't necessarily have to start with the "business" side of things, unless your organization requires it during start-up. Definitely agree with the recommendation to go for more than the minimum for installation. Good luck!
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"If you want to criticize my methods, fine. But you can keep your snide remarks to yourself. And while you're at it, don't criticize my methods." Rupert Giles, BtVS
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