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That's a great idea.
I think the biggest thing is being in *contact*. Start by getting an email list together; send up newsletters or updates via that email list.
Make sure whoever is handling relations (you?) is dependable. It should be the girl that always calls you back the same day you call her; nothing frustrates alumna (well, anyone!) more than contacting the chapter because you're TRYING to help but not hearing a word back.
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