I'm going to assume that you are not a member of an NPC sorority and the third group being added is not an NPC group, either. I'm also going to assume that there is not much administrative guidance for the Greeks on your campus - otherwise they would never allow a 3rd group to start up with an existing group having such membership problems. With that said...
How is Rush conducted on your campus? Can you only recruit members during a specified time period or can you recruit all year? If you can recruit all year, then that solves part of your problem. My suggestions to you are as follows:
Advertise your sorority on campus - flyers, ads in the school paper, etc. Invite the campus to participate in your service projects - get press coverage.
Wear your letters on campus - and always look nice. Don't wear your scrungiest T-shirt from a formal 3 years ago. Clean up, put on makeup and wear a crisp, clean sweatshirt, t-shirt of jacket. Maybe get new shirts made that say "Ask me why I'm so proud to be a XXX". Get people to talk to you about sorority life.
Take it personal - have each sister invite a classmate to an event. Make the event casual and social and make NO MENTION of potential membership. A couple of days after the event, the sister should approach the classmate and ask her what she thought of the event, the members, etc. and ask if she'd be interested in attending another event. If not, ask her why and critique the event and your members behavior objectively.
Invite the woman to another social event, service event, etc. If she really seems to fit in and likes the group - ask her to become a sister. Disclose to her time commitment, costs, etc. and invite her to join. Meet a woman, become her friend, invite her to become your sister.
Go to campus club meetings and 'target' potential members - women that are active on campus, academic all-stars, atheletes, etc. and invite them to attend special 'get to know us' parties.
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Fraternally,
Barbara
Zeta Tau Alpha Alumna
If you have to go around telling everyone you're in charge you're not much of a leader.
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