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This happens when Sonic (or someone) buys a national spot on a network. It shows on the entire network.
Sometimes a network will offer a "sectional" and allow a local station to "cover" a national spot -- but the local can decide not to do it -- or screw it up -- or sometimes the network doesn't get the correct word out.
BTW, sectionals are particularly difficult during sports events, because the commercial formats are very fluid.
On yesterday's Bronco game, CBS couldn't run any commercials by contract during most of the first half because the entire network for that telecast didn't join until almost the end of the first half due to an overtime game elsewhere.
That happened in the very first network game I ever directed -- although the OT only lasted thru most of the first quarter and we couldn't run any commercial material until everyone else joined up. At that point, you have to start combining commercial breaks, dropping promos, etc. to try to get the revenue in, so the sectional really become almost impossible to do correctly.
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Fraternally,
DeltAlum
DTD
The above is the opinion of the poster which may or may not be based in known facts and does not necessarily reflect the views of Delta Tau Delta or Greek Chat -- but it might.
Last edited by DeltAlum; 11-21-2005 at 03:19 PM.
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