Quote:
Originally posted by a.e.B.O.T.
I think they set on phantom too long to make it into a movie and thats why it flopped... Rent is almost to long... but Bohemia still works... i think itll be a hit
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I think part of the reason Phantom flopped was that they set out this HUGE publicity campaign on TV (ads every 15 minutes), but didn't release it world-wide for a month later. As a result, by the time it DID go world-wide, the world was "over it" and just decided to get the DVD. The limited release x 1 month didn't help their campaign at all...
Hopefully they'll be smarter about it with RENT.
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