As a "target market" person myself, I also don't really think it was their place to use a news segment as a way to promote their business. I think the word "recovering" in this way does kind of look bad, because the headline reads: "Society of Recovering Sorority Girls Reacts to “Al Roker Investigates: The Horrors of Hazing”" Ok. Recovering Sorority Girls and Hazing all in the same line. So it can give a negative connotation to the average person who may not be greek or know how they meant "recovering" in their business title.
I can see how they intended for it to mean, but for even some Greeks (also in their "target market") that meaning was not crystal clear.
Furthermore, I think they need to expand on topics other than how to entertain and/or throw a great party every day of the year b/c that is essentially what their website is all about. I skimmed though the press releases and most all of them were about parties in some shape or form. Even the one for Dick Clark. ("We'll miss you at our party this year" and the nice "Drink American" one). If they are going to "apply many of the principles of collegiate Greek life to improve the leisure activities of young professionals everywhere." they should try focusing a little less on the partying b/c like someone already said, as it is, many people think that is all we are.
I do give them props for helping out w/ the CInderella project, b/c that is a worthy cause, but I think if they are going to make public statements like that (that pretty much sound like they are defending Greek LIfe everywhere) and then directing all readers of their article to their website, they should probably make it a little less about just partying.
Disclaimer: This is my opinion only 
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