Quote:
Originally posted by MysticCat81
Seems to me there really are 2 kinds of "selling" that GLOs have to do: (1) selling to prospective members to get new members, and (2) selling to the community at large to maintain goodwill and a positive reputation, which may help with selling to prospective members. (I realize the thread was aimed at selling to prospective new members, but I think that often the two sells go hand in hand.)
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I would categorize "selling to the community at large" as marketing, which is related to sales, but different.
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