a lot of athletic programs are self-supporting. The money brought in from the gates (with basketball and football it is VERY high) is used to pay refs. Athletic programs and the sale of ads is used to fund other parts of athletics. Sport teams also have fundraisers to bring in money. Not very much public money goes into an athletic budget (or at least I can speak for my school, my county, and my state). Even coaches spend a large part of their money on their teams.
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