University of Georgia may lose its name

[The1calledTKE]

After 219 years, the University of Georgia could become the school with no name.

UGA's already messy divorce from its fund-raising organization took a nasty, unexpected twist Thursday: It turns out that the university doesn't hold the trademark to its own name. Instead, in papers filed last year, the University of Georgia Foundation has declared itself the owner of all things labeled "University of Georgia."

In doing so, the nonprofit foundation asserted control over every commercial use of the university's moniker, from UGA-embossed coffee mugs to boxer shorts — to "education services, namely providing instruction at the college level," according to its trademark papers.

It's not clear how the trademark filing will affect a yearlong dispute over attempts by some foundation trustees to oust UGA President Michael Adams. But the name issue puts a new spin on the state Board of Regents' decision Tuesday to end UGA's 67-year relationship with the foundation.

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