All of the following is IMHO-
But, the point IS, if we all followed our Creed, we WOULDN'T have to worry about these problems. This is a living evolving condition that seems to be gaining strength. It's because some chapters, in their quest to become a "top" house, start looking at the wrong "qualities" of an individual. To put it bluntly, they buy into the wrappings of the package without knowing what's inside. It's like playing "grab bag". Recruitment, being so short, fast and furious, tends to result in GLOs grabbing the flashier box.
When the chapters start placing more emphasis on looks, OTHER chapters have to as well. I'm not saying that appearances aren't important-like it or not they are-but it has evolved to the point where within the cut sessions phrases like, "She was sooo popular in HS" (Did anyone think to ask WHY???) or "Do you know who her parents are?" becomes THE focus. Once you have this shift occur, it is almost impossible to return to the basic values the sorority was founded on. Like attracts like. So, if your chapter starts pledging girls who are only looking to get married-hooked up-party-or a 4 year vacation on Daddy's checkbook it COULD become the norm for your chapter. How can you turn THAT around? Go back to your creed. Set your standards and stick to them. You will run the risk of losing that
"
pretigious"

position of the "hottest" girls on campus. Then again, I am a great believer in good virtue. Maybe more than anything, it boils down to the image of the PNMs as to what THEY think is acceptable behavior. I really think a chapter needs to be very careful in who they pledge, return to their Creed raise THAT bar. BUT, unless EVERYONE did it at the same time, I doubt it would work.
Maybe COB WILL be the way to go in the future. (I would credit this thought, but I can't remember who said it.)
A final thought-IMO...it all boils down to SEX, SEX, SEX! Sex sells!