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Well considering Beta's official colors are "delicate shades of pink and blue" you can guess that we don't make to big of deal out our colors or trying to wear them exclusively.
In NIC and NPC orgs, I think that most people don't really care or identify groups by color...part of that may be due to the fact that those GLO's aren't so well recognized by the general non-greek community compared to what I see and hear about NPHC groups and the African-American community.
At best, I think that for NIC and NPC group colors are special to the members for their significance, but don't serve any purpose in identity...
that's my $.02
{edit} Also I think another reason is that many orgs share the same colors further complicating the issue.
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