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We already sort of have jerseys - we put the Softball writing on the front (Phi Sigma Pi) and on the back put 02 (the year we bought it), a nickname (most of us, our pledge names or just our last name) on the top, and "Co-Ed National Honor Fraternity" on the bottom. I'd say at least 2/3 of our fraternity has and wears that. We were considering making an Absolut PSP shirt as well, and yes, that is what I mean by making it more "frat-like."
As for focusing on alcohol, I don't mean going around telling everyone that we're a bunch of drunkards. In the past we've sort of avoided the issue altogether and I'm afraid people will think we're dry then...let's face it, that's going to scare off a lot of potentials. None of our official events with initiates are allowed to have alcohol in them either, but initiates are invited to our parties, and yes there is alcohol there.
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