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Have the "who's who" books changed much since the 80s? Because back then, all you had to do to get your name listed in there was to cough up the $95 for the book.
It was a clever business model, actually. Prey on people's inherent vanity and get them to spend $95 just to see their name in print. Then sell all the contact info to mass marketers. This was pre-internet obviously, so it was kind of the spam of the 80s.
I laugh when I'm reading a resume and I see "listed in who's who". I'm thinking... "sucker".
But maybe my info is out of date.
wptw
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