When people go away to college they are kind of thrilled to come back in the summer in vist with their old friends. Its just age old human bonding.
I think our alumni programs forget about that. We focus on events and show pieces, not people.
Yeah, I would love to attend a alum party, mixer, picnic, whatever, but I would I would really like to see people that I know there.
Many people don't go because they won't see people they know.And here I am thinking of alum further out.
Do you guys like going someplace and being unknown?
What it seems we fail to do is try and involve our alums from the very beginning.
Month one from graduation.
The new graduate, we'll call her Anne, knows a lot of the seniors and juniors and some of the sophomores. If the people she knows invites her back, she is more likely to come and visit those people.
But think of the turn over in Greek Life! In three years almost the entire chapter you would have known is gone. Who is there left to visit?
Is there a way to keep involving the new alums with the new incoming classes. That would be key.
If that could be done. Then Anne would have more reason to come back and work with the chapter. Because there would be friendly and known faces waiting. New friends all with the same tradition.
I would suggest to you that friendship would be a more compelling reason to come back than simple loyalty.
Lets see if we can't come up with some sample programs and ideas to try and make this work better.
Or maybe some of you have something like this in place? Or things that work the same way?
Because, its a lot easier to hook people in the begiining when they are still psyched on Greek Life, then to wait ten years down the road.
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