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Colonize at bigger schools with a strong tradition of Greek life and you get more members... thus, more alums... thus, more money.
Colonize at smaller schools with less solid reputations and you could get fewer members, thus fewer alums. Also, the median salary of people who graduate from these schools will be a bit lower, so you will get less alum. support (monetarily, that is).
Now, I'm not saying things should be all about money. But, in reality, they usually are. Fraternities and sororities are sort of in business... they do have to support themselves.
Also, if you were to open chapters at, say, JuCos where kids only go for two years, their bonds *may* not be as strong as those who spend four years together (I'm not stating this as fact, just possibility). If their bonds aren't as strong, they may not take the fraternity/sorority seriously and it could cause problems.
I am not saying that kids at these schools are not as great, or smart or loyal... I just don't think the situation is ideal.
Anyway, I believe that it is usually a better idea to colonize at bigger, more illustrious, schools. When we run out of those, then we can go elsewhere.
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