The correct way to do research

[prospectiverushee]

I am a non-greek looking to be greek in the future. So my question what is the right way to research the organization you're interested in(be it npc,bglo,or latina) What types of things should a prospective know? What type of questions should the prospective be asking themselves as they are doing their research.
Should the prospective pretend that glo is a company and do research based upon as if they were going to get a job at that company(ie what has the organization contriubed to the community,what are long and short range goals for the organization, etc)

Thanks in advance