How to expand?

[FuzzieAlum]

Here's a question for all the GLOs.

We all seem to want our orgs to grow, and we all want to be strong where we are geographically weak right now. But beyond that, what do you think is the right growth strategy? For example, should a GLO try to expand only to schools with the highest ceilings, to the best academic schools, to schools where Greek life is new? How aggressively should they expand? Should a GLO expand at all if chapters are folding due to numbers, or should it protect what it has already? Should it put more emphasis on recolonizing closed chapters? Is it important to expand internationally (to Canada) if you are US-only now?

This is something I've discussed with my sisters before. Large schools will produce more members and alums with fewer chapters. The best schools will produce alums of fame and fortune. By being "first in the door" at a school you have the chance to get strongest first. Basically, all of these strategies have something in their favor. But what do you think is the best strategy in general, or do you think different orgs should produce different strategies? (I mean, if we ALL will only colonize at big state schools, kids at other schools will be a hugely uptapped niche).

If this message isn't succint, well, I'm getting a cold and am woozy!