Adidas and Puma to University of Oregon Frats: 'Nice House, Bro'

[ASTalumna06]

https://finance.yahoo.com/news/adida...143050659.html

For a big event such as the track and field world championships, which are being held this month in Eugene, Oregon, sneaker and apparel companies would ordinarily book a block of rooms at an upscale hotel to house staff and lease event space to entertain athletes and clients.

But Eugene is not a bustling metropolis with an abundance of lodging options like the host cities of years past. This is not Berlin, Beijing or Doha, Qatar. It is a quaint college town of 170,000, forcing companies to scramble for available hotel rooms. Others rented modest homes near campus, turning them into their operational headquarters for the meet.

Adidas and Puma tried something different: They moved into frat houses.