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Sorority Recruitment Recruitment event and bid day ideas, membership retention, publicity, recruitment policies, etc.

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  #10  
Old 08-09-2015, 04:17 PM
magnoliacurious magnoliacurious is offline
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Quote:
Originally Posted by violetsnlions View Post
I imagine there will be some leveling off at some point, because not every freshman wants to be greek, no matter how popular it becomes. However, I think the game changer for greek life, particularly sororities, is social media in the last 5 years. The self-promotion, instagraming, professional videos, really has so much appeal, and it just looks fun! When high school students see their older friends head off to college and then get to follow them on social media, that is so much marketing that never used to happen -- and I don't see that going away. And then, it becomes more and more popular, and the growth just branches and becomes exponential. I imagine there are students considering Alabama today because of the glamour associated with their greek life -- and 10-15 years ago, Alabama probably wouldn't have even crossed their mind.
Everything you say is true, although who knows what might happen in the decades ahead that may be an unforeseen factor that perhaps would offset at least somewhat what you mentioned in the first four sentences of your post. But I do think that Alabama has a special advantage with greek life in common only with Ole Miss and maybe one or two other schools. That is their large, (what at least some have called) old south greek system with very large and glamorous houses and style. And in reference to the last part of your last sentence, absolutely; since 2003 Alabama has recruited heavily out-of-state which as I've mentioned in past posts has contributed in no small part to their phenomenal greek growth.
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