Not representing your org well?

[kddani]

Here's a question that relates to a lot of things such as the greekchat board or even what we see on sorority life.
What should you do if a member of your org is not representing themselves in a very good light in an online forum? IE talking very vocally about sex, drinking, etc. etc that's making your org look bad. Such as if you saw a member of your org doing such on GC. Would you pull a Jessica-style "cockblock" and hope not to get virutal slapped? What would you say? What should your standards be? Even though this is online, shouldn't your members, who display your letters, refrain from "unsigma-like" behavior? What kind of standards-type action could/should be taken?

Does your GLO have an internet policy? KD's does. Here's some bits and pieces of it:
"Kappa Delta encourages chapter members and alumnae to publish and communicate freely and openly on the World Wide Web, but when doing so should abide by policies and guidelines contained herein, as any reference to Kappa Delta will reflect upon Kappa Delta's image, both positively and negatively. Members are reminded that website pages are public documents and have a potential audience of millions, mostly non-members."

Also has this to say about chatrooms/message boards:
"Profanity, obscenity or words of pornographic nature are strictly forbidden in both public and private chat rooms."

I'm all for freedom of speech, but does someone have a right to engage in negative activities while publicly representing your group? Everyone wants to be an individual, but when you join a sorority you're joining and representing an entire organization of people.

This obviously applies in real life as well, but for the interest of this thread let's keep it to online-type situations. What do y'all think?