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Sorority Recruitment Recruitment event and bid day ideas, membership retention, publicity, recruitment policies, etc.

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  #11  
Old 09-03-2014, 10:51 AM
DGTess DGTess is offline
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Quote:
Originally Posted by ASTalumna06 View Post
I had a dinner with my alumnae chapter a couple weeks ago. We started talking about the different types of recruitment systems we each went through at our respective schools, and we discussed why we decided to go Greek. At one point I said, "If I went to one of these huge schools with intense/competitive recruitments, I probably never would have joined any sorority," and a few others piped up (our national president included) and agreed, saying they never would have either.

Even at schools with huge recruitment systems, there are girls on campus who don't even know they want to be in a sorority. Or perhaps they do, but they don't thrive in the type of environment that formal recruitment creates, so they shy away from Greek life altogether. Those are the women that COB was built for. There are great potential members walking all over campuses across the country, but they never attempt to join because the chants, hair-flipping, and skits freak them out. And hey, let's be honest: sometimes those things even freak out the girls going through formal who have been prepping for it their whole lives.

I'm with you. I can think of nothing that says "stay away" more than a door completely packed with women looking out, but that's me. I was not in the least upset when daughter chose not to rush at Texas; though I had no clue what Texas rush was like, the rush booklet turned me off.

Perhaps that is why this column speaks to me so strongly. To me, it's the perfect COB technique, though I'm nearly certain it wouldn't bring in 20 or 30 a semester.
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