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I'm feeling negative today, so a few cautionary words...
What do you do on a campus where even the biggest chapters have COB? What do you do to get them to look at you, the smaller chapter, then?
What about rush burnout? COB is a great tool, but if it really is continuous, you spend more time rushing than enjoying sorority life. (I'm talking four months of several events a month. Yes, I've seen it.)
And don't rely on COB as your only method of getting new members. You end up with a chapter where no one has been through formal as a rushee, making it harder to put on a good rush. Or worse, you end up with a chapter that thinks formal is stupid and does it because they have to - wasting their time and money, because the rushees can tell when the sorority doesn't want to be there.
Plus, a lot of the girls who join other chapters will form their opinion of you during formal rush. You want them to say, "Mu Mu is a really nice sorority," not "Oh my gosh, they had the worst rush parties" or "They're not a real sorority; they don't even participate in formal rush." Rushees are more willing to take a chance on the smaller chapter if they know the other chapters respect them than if they're known as the chapter you join if you can't get in elsewhere.
I guess what I'm saying is that COB is great if used properly, but you cannot neglect formal rush, either.
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Alpha Xi Delta
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