Colleges Lose Pricing Power

[ASTalumna06]

http://online.wsj.com/article/SB1000...leTabs=article

The demand for four-year college degrees is softening, the result of a perfect storm of economic and demographic forces that is sapping pricing power at a growing number of U.S. colleges and universities, according to a new survey by Moody's Investors Service.

Facing stagnant family income, shaky job prospects for graduates and a smaller pool of high-school graduates, more schools are reining in tuition increases and giving out larger scholarships to attract students, Moody's concluded in a report set to be released Thursday.

But the strategy is eating into net tuition revenue...