I think maybe all these "winter" creatures are in support of a more "green" Christmas--a tribute to nature: holly, pine and fir trees, and all kinds of woodland creatures: cardinals, owls, squirrels, raccoons, bluejays, etc. Plus--lots of people put food out for birds and small animals in the winter and: winter+snow+bird feeders=Christmas time (for some, anyway).
Organizations like the Audubon society, for example, have offered for years Christmas cards and ornaments that are nature themed--maybe Pottery Barn and Crate and Barrel are just catching up!
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