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For me, it's none of the above. The answer is sometimes, but it doesn't depend on how badly I need the service, but the nexus between the company's profits and the action it is taking that I oppose.
The fact that a CEO is donating his own money or endorsing candidates I don't like will not usually cause me to boycott. But the company's discriminatory hiring practices or donations to hateful causes will make me boycott.
I don't go to Chik-fil-A often, but there is one near my workplace, and I might have gone there for an occasional treat if I hadn't learned about the boycott on Facebook. So I don't mind that at all.
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