Quote:
Originally Posted by DeltaBetaBaby
I know the Lilly brand has cache in some parts of the country, but if women are this desperate for these types of prints, why is no other vendor getting on this? Quite frankly, most of the items in our official store are, well, really geared toward collegians. I would think another vendor that produced more "adult" sorority gear could really step in here and do okay.
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And as long as collegians keep buying them in droves, I doubt the national orgs are going to search too hard for anothe official vendor. I have no idea what the Lily deal entails, but I'm sure some advantages for the sororities are thrown in there.
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