I LOVE Maxim!! I like to read it and then tell my boyfriend how on or off the mark they are. (i.e. "If you ever tried that with me, I would dump you!") Besides, the mag is funny and all my guy friends think I am so cool for reading it. Similarly, my boyfriend reads my Cosmo's sometimes for basically the same reasons (and the the hot models, but I pretend like I don't that).