Expansion Experience

[AXOrushadvisor]

Group D

I wasn't sure what to expect from Group D because again I was not very familiar with the group as a whole. There wasn't a D at my school and there is only one D in the State at a smaller school. The woman who did the bulk of the presentation was very articulate and I could tell she was very comfortable with her role. This group also brought along the President as well as a LC who would be graduating this year and starting her work next fall and a current Chapter member from a Chapter that had colonized within the last 5 years. Both girls were darling and very good at addressing a group for being so young. The presentation went pretty much like the rest of them with the only difference being video clips that had current members telling us what D meant to them. This would have been more effective in my opinion had the sound been better. It was hard to hear. This group has a large alumni base in the area and had over 50 women who were willing to take on an Advisor role. The presentation was more business like then some of the other presentations. The other thing this group did was to let the collegians know that the LC that was present would be the LC for the said Chapter if they got the nod to colonize. The LC was very good at working the room and a lot of the girls spoke with her prior to the presentation and I think that give them a good feel for the group. I didn't hurt that the LC looked like so many of them. I thought it was very smart marketing. Group D had the BEST branding I have ever seen. Totally top shelf and cute. Worlds above every thing else any other group gave us. It is so incredible that I'm sending the package on to our Nationals. Beautifully done, girly, and very expensive looking- think the nicest wedding invitation you have ever seen. This group certainly seems to know how to market themselves and put on a very nice presentation.