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Sorority Recruitment Recruitment event and bid day ideas, membership retention, publicity, recruitment policies, etc.

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  #11  
Old 02-16-2011, 07:11 AM
violetpretty violetpretty is offline
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Join Date: Aug 2006
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Quote:
Originally Posted by Drolefille View Post
Right, but it might be time to start chapters without housing. Crazy? Maybe. But I'd hope it's at least considered.
This is probably why schools with no housing/cheap housing are able to extend the easiest. I don't see how a chapter at an SEC school such as Arkansas could survive without a house even with the "support" of everyone on campus. PNMs will see an unhoused chapter at such a campus as inferior, no matter what anyone says. So unless a sorority is content to have a lower, but hopefully stable membership than the rest of the Panhellenc sororities, they won't start a colony without plans for a house. Even then, it would do little to alleviate the massive quotas because chances are such a chapter would win over women they know personally, rather than those who sign up for formal recruitment.

RFM can only force a PNM to attend a chapter's parties 4 times per formal recruitment. It can't force them to rank them on their pref card (well maybe shouldn't is more correct; I think misleading PNMs needs to stop), it can't force them to accept a bid, it can't force them to initiate, it can't force them to be members for 4 years, and it can't force them to become active alumnae.

I agree with Barbie that RFM does a great job for helping the middle and "upper lower" chapters. On my own campus, around when I joined in 2004, there were several chapters that didn't regularly make quota, and now everyone makes quota regularly and has good retention, except for one chapter. "Icky Iotas" are afforded the chance to win over a lot of PNMs. RFM can't solve every membership problem, but I still maintain it helps.

Thinking of schools with a distinct "pecking order" like Barbie's, it is true that no matter how much RFM shoves Icky Iota down PNMs' throats, if they do match quota, it's most likely because PNMs were tricked into ranking them. In such scenarios, I think that Icky Iota's (and their HQs!) need to realize that formal recruitment will probably never be the only place to get all their members. They need to realize they need to build relationships with women they meet in class, in their dorms, at other activities, at campus jobs, through mutual friends, to win them over, not have eleventy thousand COB events every semester.
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Last edited by violetpretty; 02-16-2011 at 07:26 AM.
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