Too many choices may cause groups to focus on looks

[AOII Angel]

I was driving to work today when I heard this story on NPR about dating, and it made me wonder if the same would apply to recruitment.

http://www.npr.org/templates/story/s...ryId=126050697

If presented with too many choices, will sorority women put too much emphasis on appearance? Could this explain the differences between Greek systems with 1800 PNMs versus 200 PNMs? This speed dating analogy seems very similar to a recruitment dynamic to me and really got me thinking. Of course, I don't see any way to change a recruitment model at large universities to remove this factor.