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This is also an opportunity to look at the reputation of your chapter as a whole. If you're thought of as the skeezy, sleazy guys who are always out to sleep with women (regardless of the truth of that reputation), this rumor could easily stem from that. Some good PR may be needed all around, and maybe it is something your chapter needs to focus on. If your chapter had a reputation as good guys that a girl would love to take home to mom, such a rumor wouldn't likely stick.
It seems that sororities spend more time cultivating their images, public relations and reputation than the guys do. But these things can be important to fraternties as well.
Overall, overcoming reputations and rumors takes time, but it can be certainly be done, especially when the chapter as a whole makes an effort to overcome it.
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