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Carrot and stick is a good idea. However, do not give awards for something they should be doing. It should be given to a brother who have gone above and beyond the requirement.
I've seen chapters gone from great to piss poor in a short time because of a few. The disease spread quickly and soon people are just don't feel like doing anything. Trust me, it will spread as you have seen yourself.
Bring it up to the meeting, tell 'em that your worried about the state of the brotherhood and if your going in this direction, it will cease to exist. I hate to sound melodramatic, but sometime you need to yell fire to wake them up.
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Spambot Killer 
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