Please Read: N.U.D.

[AKA2D '91]

FYI...


> > > You have probably heard of "N. U. D." as a result of
> > > the Tom Joyner morning show related to CompUSA. NUD
> >is the acronym for a very subtle and little-known
> >marketing term specifically directed toward people of
> > > color.
> > >
> > > NUD stands for Non Urban Dictate. These three words
> > > essentially mean that a company is not interested in
> >the Black Consumer.
> > > An NUD label means that a company does not want
> >their marketing and advertising materials placed
> > > in media that claim an urban audience as their main
> > > target. There are legitimate reasons for companies
> >not using urban radio. It may be that Blacks don't
> >index high in certain categories or that a company's
> > > strategy is to market to the Black consumer down the
> >road after they have established a strong position in
> >their primary target.
> > >
> > > But "NUD" usually means that a company is not
> > > interested in the Black consumer. Companies evade
> >discrimination liability by embracing it as theory
> >rather than policy. As a service to Black consumers,
> >the Urban Institute will list all companies that have
> >an NUD policy. Armed with this information, we feel
> >that Black consumers will be able to make informed
> > > buying decisions.
> > >
> > > Companies with NUD:
> >
> > > Starbucks
> > > Jos. A Bank
> > > CompUSA
> > > Weight Watchers
> > > Keebler
> > > Life Savers
> > > Continental Airlines
> > > Northwest Airlines
> > > America West Airlines
> > > HBO - Apollo Series
> > > Paternal Importers
> > > Calico Corners
> > > OM Scott
> > > Pepperidge Farms
> > > Ethan Allen
> > > Busy Body Fitness
> > > Mondavi Wines
> > > Builders Square
> > > Don Pablo
> > > Lexus
> > > Aruba Tourism
> > > Ciba Vision
> > > Kindercare
> > > Grady Restaurant
> > > Eddie Bauer
> > >
> > > Please forward this information on to any other
> > > consumer that you consider a friend and advise them
> >to do likewise. Remember, we can't act wisely unless
> >we are informed wisely.
> > >
> > > The Urban Institute
> > > 2100 M Street, N.W.
> > > Washington, DC 20037
> > > 202) 833-7200