I'm planning a chapter reunion right now and my biggest tip is to do as much as you can through your school's alum office.
Be sure to put a notice (or a feature story if possible) in your school's alum magazine and on the website.
If you are going to send out mailings, use the school's addresses for your alumni as opposed to the ones from national HQ. They're usually MUCH more accurate, since people know they have to contact the school to keep getting alum stuff, but as far as their Greek org is concerned, tend to think that if they tell one sister it somehow magically gets to nationals.
I gave my school a copy of our sister list and they printed out labels for us. This worked a lot better and faster than dealing with nationals.
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